OLD ROOTS, NEW EXPRESSIONS WITH MERDES CREATIVE

TALKSHOW: OLD ROOTS, NEW EXPRESSIONS WITH MERDES CREATIVE

How can familiar cultural elements enter the world of branding with a fresh new look while staying true to their original spirit? This was the central question explored by Merdes Creative in its recent talkshow, “Old Roots, New Expressions.”

Joined by Minh Hiếu, CEO, and San San, COO/CD of Merdes Creative, participants had the opportunity to explore how brand identities take shape — from interpreting a brief and researching cultural references to developing ideas into tangible products.

Through projects such as Thành Cafe, King Bắc, and Pompam, Merdes Creative shared the creative decisions behind each design, particularly how local cultural elements can be reinterpreted to build a contemporary brand language.

Beyond the creative process itself, the conversation opened up new perspectives on the relationship between culture, design, and business — highlighting how designers must go beyond creating visually appealing work to truly understand and communicate a brand’s identity.

See you at the next conversations at DAS!